A recent cologne ad featuring actor Johnny Depp has been pulled for its alleged appropriation of Native American imagery and culture, sparking cries of racism. Play Video
According to Fox News, Dior dropped teaser ads for the $150 cologne “Sauvage” on Friday night and pulled it within less than 24 hours after significant backlash online.
“Early Friday night, the French luxury giant started wiping ‘We are the Land’ teaser videos of the ‘authentic journey deep into the Native American soul,’ which was set for release Sept. 1 from Twitter and Instagram after widespread backlash online,” reports the outlet. “Beyond the imagery, many were upset by the language used by the campaign.”
Much of the ad features Johnny Depp, who has repped Dior since 2015, wandering across an Arizona wilderness intercut between shots of a Native American woman wearing a wolf skin suit and man dancing in a traditional headdress. As the ad concludes, Depp intones, “We are the land. The new ‘Sauvage.’ Le Parfum.'”