Sullivan fundamentally purchases and sells homes in The Ridges in Summerlin and skyscraper apartment suites at the Waldorf Astoria and Veer Towers on the Strip. She’s worked with big names, for example, humorist Jo Koy, CEOs and various individuals from the Vegas Golden Knights.
“I simply love what I do and looking at wonderful homes with extraordinary highlights,” Sullivan said. “The extravagance fragment is fun and causes it to feel like it’s not work.”
Sullivan, who claimed a retail cosmetics store in Los Angeles before she moved to Las Vegas in 1999, got into land when she was purchasing a house here and had what she called a terrible encounter.
“It just started my advantage that if this is the thing that it involves, I can improve,” Sullivan said. “The specialist didn’t have the foggiest idea what she was doing, and it ought to have been a sure thing bargain.”
Sullivan said toward the start of her vocation she sold a ton of new homes esteemed from $125,000 to $150,000 and that it wasn’t impressive. During the plunge she sold a great deal of abandoned homes for Bank of America and others. She progressed into extravagance around 2013.
“I like the extravagance section of it on the grounds that there’s less customers and you can give more white-glove administration, and the purchaser stands out enough to be noticed they merit, as opposed to completing 30 arrangements at $200,000 each you lose that feeling of client support,” she said.
Morrow works with sports stars
Morrow has worked with NBA, NFL and NHL players alongside CEOs. Her prominent customers have included previous Las Vegas Raider Jason Witten and Norman Powell, an individual from the 2019 NBA champion Toronto Raptors and a California local who in July paid $2.72 million for a 6,103-square-foot home with six rooms and seven showers in Southern Highlands.
“Everybody thinks selling extravagance is so stylish and the million-dollar question is how could you get into it and how would you sell extravagance land,” said Morrow, who moved to Las Vegas in 2006 from Southern California, where she had a land permit. She worked here as a barkeep and a mixed drink server yet didn’t care for it and in 2008 moved once again into land full time during the real estate market breakdown.
“It was in my blood on the grounds that my father was a custom homebuilder, and this was my obsession since I returned to what I knew and cherished,” Morrow said. “I like getting things going for my customers and getting the best arrangement whatever side it is. I love the plan, particularly in extravagance, in light of the fact that each house is so uncommon.”
Morrow began selling dispossession homes and condominiums in Las Vegas prior to moving into the extravagance fragment.
“I believe I moved gradually up to now where I sell principally extravagance land,” Morrow said. “I put in my duty and have a decent measure on the two finishes of the range.
Pretty much every specialist needs to get into the extravagance business, yet it’s hard to get your foot in the entryway in the business, Sullivan said. It’s critical to know the customers who are buying those homes, which is 1% of the number of inhabitants in high total assets individuals.
“A many individuals need to get into the extravagance business yet don’t have the connections,” Morrow said. “That is the key, but on the other hand it’s the associations with specialists where you can message somebody at 8 PM and say, ‘My customer adores your home, however they’re flying out at 9 a.m., and is there at any rate to get this going?’ “
Morrow said 90% of her business comes from references, regardless of whether from past customers or current customers, and from specialists in different states. The other 10% comes from showcasing, she said.
‘Changing the game for ladies’
Sullivan said she gets references yet burns through cash on showcasing, with 80% of her business being postings and 20 percent purchasers. She said computerized and online media, particularly Instagram, are imperative to pulling in expected purchasers.
Sullivan said the extravagance business in Las Vegas is serious on the grounds that there are such countless experienced Realtors.
“It is justifiable when somebody is considering selling that they would be one of their best options,” Sullivan said.
“I have an enormous measure of regard (for the large name extravagance Realtors) around. I have a feeling that I’m in a race … I’m the following pony since I will get to that level. It’s simply a question of time. They have been doing it longer than I have. I have never been all the more clear and zeroed in on what I need and the heading I need to go.”
Morrow said there are not many ladies in the extravagance business in Las Vegas and considered the calling a troublesome one.
“We’re changing the game for ladies in extravagance land in Las Vegas,” Morrow said. “It’s not just about those commonly recognized names. It takes a tough individual and you must have a toughness to contend in the extravagance market. There’s not a great deal of stock. Dislike Los Angeles. The rivalries abbreviate here, and it’s a cruel existence out there.”
Morrow said she was drawn nearer by Savet years prior about doing a reality land show, however let it out wasn’t the time. It’s as yet something that is “out of her customary range of familiarity,” however she needed to try it out.
“As far as I might be concerned, it’s the opportune time,” Morrow said.
Sullivan said the show will tell individuals the nation over Las Vegas is more than the Strip and how Summerlin is a piece of that. She kidded that the show will “certainly have dramatization since no one needs to watch an exhausting show” and how the show will make them contend with one another and that other extravagance Realtors will be included.
“There’s in every case well disposed rivalry,” Morrow said as she and Sullivan kidded about what’s to come in the unscripted TV drama.
Sullivan said that being on a show will assist with business in light of the fact that there are venders who need their home displayed.
“The openness you can get from a TV program for that multimillion-dollar extravagance home aides when there are a little pool of purchasers and venders,” Sullivan said.
Morrow said she’s as of now heard from individuals who have postings with different specialists and will choose her in view of the show and exposure it will create for their home.
“Having their home displayed on an organization arrangement will get them such a lot of openness and the course of events to discover a purchaser is a lot more limited,” Sullivan said.
Savet said it’s been trying to shoot the arrangement during the COVID-19 pandemic, and that implies working with a more modest team in a protected way with veils.
“I have never done anything like this,” Sullivan said. “It’s been amusing to film. We’ve had the chance to see various properties and customers, and it’s been intriguing. It’s a ton of difficult work and days are long. A portion of the days we’re not wrapping up until 10 or 11 around evening time. It’s not as captivating as individuals might suspect. You must have energy throughout the day. Indeed, even late around evening time you must have your game face and grin for the camera.”